A modern consulting firm built for growth-minded businesses.

Our Story

Indiana Marketing Solutions LLC is a modern, data-driven marketing consulting firm headquartered in Albuquerque, New Mexico, with additional offices in California and Michigan. Founded by a University of Michigan MBA graduate with five years of experience at a top global consulting firm, the company delivers strategic planning, market research, and customer experience (CX) consulting services to businesses nationwide.

The firm serves a targeted mix of small to mid-sized enterprises (SMEs), tech startups, and retail and consumer goods companies — industries where strategic alignment, customer insight, and market clarity are essential for sustainable growth. Indiana Marketing Solutions distinguishes itself through a boutique, client-centered consulting model, blending world-class strategy with hands-on, personalized execution. Every engagement is designed to provide clear, actionable recommendations grounded in reliable data and tailored to the unique needs of each client.

Leadership, Team & Future Outlook

The leadership of Indiana Marketing Solutions is anchored by its CEO and CFO, a Black male entrepreneur in his early 30s with an MBA from the University of Michigan and five years of consulting experience at one of the world’s top-tier firms. His role centers on overall business strategy, client relationship development, and guiding the company’s long-term growth.

Supporting him is a highly skilled consulting team with expertise in marketing strategy, market research, and customer experience management. The firm places strong emphasis on hiring a diverse group of professionals, combining sharp analytical ability with creative problem-solving skills. An operations manager oversees the company’s daily workflow, ensuring seamless project delivery and coordinating activities across offices and consulting teams.

Looking ahead, Indiana Marketing Solutions is poised for strong, sustainable growth. With a proven service model, experienced leadership, and a commitment to delivering measurable value, the company is well-positioned to become a market leader in the competitive U.S. marketing consulting landscape.

Mission, Vision, & Core Values

Indiana Marketing Solutions was founded with a simple, but powerful mission: to provide high-impact marketing consulting services that empower businesses to thrive through data-driven strategy, market intelligence, and exceptional customer experience design.

The company’s vision is to be recognized nationally as a premier marketing consultancy for growth-minded businesses seeking tailored, research-based strategies and enduring customer loyalty.

The firm’s values guide every client relationship and internal decision. A client-centered focus ensures that every engagement is customized to meet the unique challenges and opportunities facing each business. Integrity and accountability are non-negotiable — the firm operates with transparency and stands behind its recommendations. Indiana Marketing Solutions embraces innovation and creativity, constantly seeking new ways to uncover growth opportunities and competitive advantages for its clients.

Data-driven decisions are a hallmark of the firm’s methodology, with evidence — not guesswork — guiding every strategy. Diversity and inclusion are also deeply embedded in the company culture, as diverse perspectives and experiences consistently produce stronger, more effective outcomes.

Market Position & Industry Outlook

The U.S. marketing consulting industry continues to expand, reaching an estimated $63 billion in 2023. This growth is driven by increasing demand for digital transformation, customer experience strategy, and strategic business planning. Companies across sectors such as technology, retail, finance, and healthcare are increasingly turning to outside experts to refine their market positioning and improve customer engagement.

Indiana Marketing Solutions is strategically positioned to capitalize on this momentum. The firm works with SMEs that need sharper market focus and clearer customer communication, tech startups in search of product-market fit analysis and go-to-market strategies, and retail and consumer goods companies looking to enhance customer experience and improve retention. With offices in three key regional markets — California’s tech corridors, Michigan’s automotive and manufacturing centers, and New Mexico’s emerging business communities — the firm is well-placed to access diverse, high-growth client bases and tap into strong local business ecosystems.

Business Model & Growth Strategy

Indiana Marketing Solutions operates an asset-light, talent-driven business model designed for scalability and high-margin growth. The firm’s revenue is generated through three primary channels: consulting services offered on a per-project or retainer basis, specialized workshops and training programs such as CX workshops and digital strategy bootcamps, and recurring advisory packages providing clients with ongoing strategy and analytics support on a monthly or quarterly basis.

The company’s cost structure prioritizes people, technology, and marketing. Personnel expenses cover competitive salaries for consultants, analysts, and administrative staff. Operational costs include maintaining offices in New Mexico, California, and Michigan. Technology investments support the firm’s research, analytics, CRM, and collaboration platforms, while marketing resources are dedicated to managing the website, SEO initiatives, digital ad campaigns, and content development. This lean, high-value model allows Indiana Marketing Solutions to scale operations efficiently while maintaining personalized, high-quality service.